ERMINE FEVRIER: N0 9 - SHOP THE OUTSIDE

Saturday, January 3, 2015

N0 9 - SHOP THE OUTSIDE - FASHION SHOP

I love new clothes if everyone could just wear new clothes everyday I reckon depression wouldn't exist anymore.

Shopping is cheaper than the psychiatrist

xo Ermine

The theme of the window is fairly tale, tale of snow white. Beautifully hang clothing, waiting to be touched. Lovely angel lamp on the ceiling, oozing a feeling of serenity. Lydia wanted a simple name for her boutique hence the name The Outside. The outside is the first thing people see when they look at you.

You first show the world yourself but not really, who you truly are, but the first impression is always based on your outer look. The shop is located on a side street from two main exits in the city, but hard to recognize immediately, so somehow the boutique is also on the outside of the inside of the city. (Korte Houtstraat 9).

Lydia has been in business for 15years, “I say longevity”. She is 100% Dutch, but somehow seems Danish, she is often mistaken for Danish, maybe it is the shiny blond hair and blue eyes.

Her favorite designer is Munthe, a Belgium designer. The shop stocks various brands such as Munthe, bruunbazaar, hoss interopia, Ross Vanderkerckhove, jewelry by Petra Reijrink and much more.

Her style is feminine, edgy, funky, and casual, with a twist of masculinity and bohemian. Therefore, her style is a lot like her shop. There is certainly something for everyone. The clothing is definitely not average mainstream.

She describes herself as loyal, kind sensitive woman and she loves nature. She chooses her collection on her intuition; well she does almost everything with the power of intuition. Prices start of from 30 -500 euros, depending on the item.

Thank you Lydia for your time it is always a pleasure.

Ermine